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Permanent + Toner · 125 shades

L'Oreal Color Chart: Majirel, INOA & Dia

The L'Oreal Professionnel color range is organized in three lines, each with its own complete shade chart: Majirel (the classic permanent), INOA (ammonia-free permanent) and Dia (demi-permanent in two chemistries: Light and Richesse). Pick your line below.

The quick rule: Majirel for maximum lift and 100% gray coverage; INOA for the same coverage without ammonia or smell; Dia to tone, refresh, and add shine without lifting.

L'Oreal uses a dot notation to separate level and reflect: 7.1 means level 7, ash reflect. The first number after the dot is the primary reflect, the second (if present) is secondary.

Choose the line to see its full chart

INOA Ammonia-free permanent

Ammonia-free oil-based permanent (ODS): full coverage, zero smell. 1:1 mix.

35 shades · View the full chart →
Majirel Permanent

The classic permanent: widest reflect range and 100% gray coverage. 1:1.5 mix.

74 shades · View the full chart →
Dia Demi / Toner

Demi in two chemistries: Dia Light (acid gloss) and Dia Richesse (up to 70% gray). 1:1.5 mix.

16 shades · View the full chart →
Professional guide

L'Oreal numbering system

L'Oreal Professionnel organizes shades as level.reflect:

  • Level (1-10): Color depth. 1 = black, 10 = lightest blonde.
  • Primary reflect: First digit after the dot. .0 = natural, .1 = ash, .2 = iridescent, .3 = gold, .4 = copper, .5 = mahogany, .6 = red.
  • Secondary reflect: Second digit (optional). .43 = copper gold, .11 = deep ash.

Majirel is the flagship permanent line: full gray coverage, lift and deposit. Dia Light is acidic demi-permanent (low pH): ideal for toning, refreshing, and adding shine. Dia Richesse is alkaline demi-permanent: more coverage than Dia Light, without lifting.

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Use the hair color converter to find the equivalent in Wella, Matrix, Schwarzkopf, and more.

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We answer your questions

L'Oreal Color Chart

Everything you need to know

Majirel is permanent color: lifts, deposits, and covers 100% gray. Dia Light is acidic demi-permanent (low pH): deposits only, ideal for toning blondes and adding shine. Dia Richesse is alkaline demi-permanent: covers up to 70% gray without lifting, ideal for first grays.

The double digit .11 indicates a deep/intensified ash reflect. Unlike .1 (standard ash), .11 has a higher concentration of blue-green pigment. It is ideal for neutralizing warm undertones in previously lightened hair or achieving very pronounced ash results.

L'Oreal recommends: 6% (20vol) for 1-2 levels of lift and gray coverage, 9% (30vol) for 2-3 levels, 12% (40vol) for maximum lift with Majirel High Lift. For Dia Light, use the specific Dia activator (2.7%). For Dia Richesse, use Richesse activator 6vol or 9vol.

Very similar. Both follow the universal level/reflect system. The main difference is notation: L'Oreal uses dots (7.1), Wella uses slashes (7/1). Reflect codes are the same (.1 = ash, .3 = gold, .4 = copper). However, intensity and visual results vary due to differences in pigments and base.

Yes. Dia Light is an acidic demi-permanent toner from L'Oreal: it has a low pH, deposits color without lifting, and delivers exceptional shine. It is L'Oreal's most popular toner for toning blondes and neutralizing warm tones after lightening. Unlike Majirel, Dia Light does not open the cuticle and fades gradually.

To tone blondes with Dia Light: 1) Lighten to the appropriate level (minimum level 8 for ash tones). 2) Mix Dia Light with Dia activator 2.7% (1:1.5). 3) Apply to damp hair. 4) Process for 20 minutes. Popular shades: 10.12 (platinum ash iridescent), 9.11 (deep ash), 10.01 (platinum natural ash). Use our toner selector to find the ideal shade.

Yes. Use our hair color brand converter to find the equivalent of any L'Oreal shade in Wella, Matrix, Schwarzkopf, and more. For precise formulas tailored to the salon's brands, access Blendsor.

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