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Demi / Glaze · 45 shades

Shinefinity Chart: 45 Wella demi glaze shades

Shinefinity Zero Lift Glaze is Wella Professionals' demi-permanent glaze: it deposits color with a mirror finish and zero lift (zero damage). Every shade has its own name — Natural Espresso, Soft Sage, Iced Platinum — and here are the 45 of them, verified against the official chart.

The mix is 1:1 with the 2% Shinefinity Activator, up to 20 minutes with no heat (5 minutes right after lightening, 10 in Speed Glaze mode). The leading 0 in the code (09/, 08/) marks the line's translucency.

Within the house, Color Touch is the classic demi with more coverage; for lift or full gray coverage, Koleston in the Wella chart.

✓ Shinefinity: verified against the official chart (US, 2026-07-10)

Level 4 — Medium brown

4 shades
04/0 Natural Espresso Shinefinity
04/07 Bitter Chocolate Shinefinity
04/12 Cool Chia Shinefinity
04/65 Deep Cherry Shinefinity

Level 5 — Light brown

4 shades
05/98 Steel Orchid Shinefinity
05/3 Honey Chocolate Shinefinity
05/37 Caramel Espresso Shinefinity
05/43 Hot Chili Shinefinity

Level 6 — Dark blonde

7 shades
06/0 Natural Brandy Shinefinity
06/02 Dark Sage Shinefinity
06/07 Deep Walnut Shinefinity
06/6 Cherry Wine Shinefinity
06/43 Copper Sunset Shinefinity
06/71 Frosted Chestnut Shinefinity
06/73 Caramel Chocolate Shinefinity

Level 7 — Medium blonde

10 shades
07/0 Natural Oatmilk Shinefinity
07/12 Cool Mushroom Shinefinity
07/13 Toffee Cream Shinefinity
07/81 Smoky Opal Shinefinity
07/97 Mocha Beige Shinefinity
07/3 Burnt Honey Shinefinity
07/34 Paprika Spice Shinefinity
07/39 Chroma Gold Shinefinity
07/59 Strawberry Wine Shinefinity
07/75 Raspberry Latte Shinefinity

Level 8 — Light blonde

5 shades
08/0 Natural Latte Shinefinity
08/8 Blue Pearl Shinefinity
08/98 Silver Pearl Shinefinity
08/34 Spicy Ginger Shinefinity
08/38 Honey Latte Shinefinity

Level 9 — Very light blonde

11 shades
09/02 Soft Sage Shinefinity
09/05 Silk Blush Shinefinity
09/07 Beige Sand Shinefinity
09/13 Toffee Milk Shinefinity
09/81 Platinum Opal Shinefinity
09/61 Iced Platinum Shinefinity
09/65 Pink Shimmer Shinefinity
09/3 Golden Honey Shinefinity
09/36 Vanilla Glaze Shinefinity
09/39 Iridescent Gold Shinefinity
09/73 Caramel Milk Shinefinity

Level 10 — Extra light blonde

4 shades
010/0 Natural Flash Shinefinity
010/8 Opal Flash Shinefinity
010/6 Lavender Flash Shinefinity
010/36 Vanilla Flash Shinefinity
Professional guide

How to read a Shinefinity shade

Shinefinity uses the 0LEVEL/REFLECT format: 09/02 = translucent level 9, natural matte (Soft Sage).

  • Level (04-010): depth, from medium brown to lightest blonde.
  • Wella reflect: /0 natural, /1 ash, /2 matte, /3 gold, /4 warm red, /5 mahogany, /6 violet, /7 brown, /8 pearl, /9 cendre.
  • Commercial names: every shade sells under its fantasy name (Cherry Wine, Toffee Milk…) alongside the code.

The 010/x family (Natural Flash, Lavender Flash…) are the lightest glazes in the range, built for heavily pre-lightened bases.

Shinefinity equivalents in other brands

One shade per level of Shinefinity with its closest equivalent in other professional brands of the same type. These are orientative matches calculated by level and reflect: every brand uses its own pigments and bases, so always strand-test when switching.

ShinefinityColor TouchIgora VibranceDia Light / Dia Richesse
04/0Natural Espresso4/0=4-0=5≈
05/3Honey Chocolate5/3=5-7≈5≈
06/0Natural Brandy6/0=6-0=6=
07/0Natural Oatmilk7/0=7-0=7=
08/0Natural Latte8/0=8-0=8=
09/02Soft Sage9/0=9-0=9=
010/0Natural Flash10/0=9-0≈10=

= direct match · ≈ approximate match

Need this shade in another brand?

Find the equivalent of any Shinefinity shade in Shades EQ, Dia Light, Igora Vibrance, and more.

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We answer your questions

Shinefinity Chart

Everything you need to know

1:1 with the 2% Shinefinity Activator. Official timings: up to 20 minutes with no heat for a standard service, 10 minutes for Speed Glaze, and just 5 minutes applied right after a lightening service.

No — that is the point: zero lift. With an acid-neutral pH and a 2% activator, it only deposits color and seals in shine. On unlightened natural bases it barely shows; its territory is lightened bases, gray blending, and gloss services.

Shinefinity when the goal is pure gloss: translucent tone, mirror shine, zero stress on the fiber. Color Touch (1:2, up to 4%) when you need more deposit, gray blending, or half a level of lift. See the Color Touch chart.

Yes. The hair color converter finds the equivalent in Shades EQ, Dia Light, Igora Vibrance, and more — always demi to demi. For complete formulas with the brands you use, access Blendsor.

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